As every product needs promotion and
marketing, a website also requires the online marketing which is popularly
called SEO marketing.
It is the process of increasing the online visibility of a site. Website is the
virtual face of your business and an important tool to enhance your profit. If
created properly and marketed effectively, you can succeed in dragging maximum eyeballs.
Here are some SEO marketing
tips that are to be followed:
1.
Creating XML sitemaps are outstanding
ways to get your pages crawled by the major search engines like Google, Yahoo,
Bing etc. It acts like a roadmap for the search engines that take them to
important pages and contents to be indexed.
2.
Meta tags and titles are important
components of a website. Make sure you have unique Meta tags for each pages and
titles, because these details will be reflected in the search result pages.
3.
Opt for linking with the relevant
domains. Look for websites on the same niche, and think of getting back links
from there to increase your link popularity. You can either a link exchange or
an outstanding article or something else you think is apt.
4.
If you want to popularize your site
easily, try to keep it simple that could be easily navigated. This would make
your site user friendly and search engine friendly.
5.
Prevent certain pages like the category
pages to get indexed by Google, because the search engines might consider the
repeated categories as duplicate contents.
6.
Pay a heed to the site analytics. The
statistic package that came up with web hosting can be helpful in determining
your site analytics. Google Analytics can also be used in finding out the
popular pages. As soon as you find out the pages that are popular, scrutinize
the keywords and the type of traffic. This will enable you to repeat the
similar process to make the rest of the pages popular.
7.
The headline tags have equal importance
when it comes to SEO marketing.
Arrange the H1, H2 and H3 tags serially with proper hierarchy. This makes the
webpage look more attractive to the readers and the search engines
simultaneously.
8.
Do not get swayed by the Google page
ranks. It's only a petty part of Google parameter. You are being misled if you
think that just because a site has a high page rank; it will appear first in
the search engine result pages. There are lots of factors that actually
determine the top position and retain it, like keyword optimization, link
building, social media optimization and many more.
9.
Search engines are fans of great
contents. The most important trick to get high ranking is writing great
contents and posting it aptly. This is one trick that many people are not aware
of and those who know about it are doing great jobs.
10. Link
baiting is considered by some people as a negative practice. As a matter of
fact, it is a great way of seeking attention. Link baiting are highly
researched contents with immensely rich material, substantiated with graphs and
statistics. This automatically drags eyeballs and compels people to comment and
share. Give people outstanding contents that they would like to link back to.
Despite
these tips, you must remember one thing, that there is no hard and fast rule
for Best SEO marketing
as long as you stick to white hat SEO. It is a trial and error method that's
gets better with extensive research, awareness and a neat planning. The above
mentioned tips are the basic steps, while you can always find out more
intelligent ways to get your website marketing job done.
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